The Group is principally engaged in the retailing and manufacture of casual wear under its Fun brand. In 1998, it sold its businesses in Hong Kong and Taiwan which were retail distributors for United Colours of Bentton, Sisley and 012.The Company was incorporated in Cayman Islands on 16 January 1997. It is an investment holding company. The Company was incorporated as a subsidiary of the Heshe group. Pursuant to its listing and the preferential offer to Singapore-registered shareholders of 758 preferential offer shares for every 1000 Heshe shares, Heshe divested its entire shareholding in the Company.