Serial System started business as a distributor of electrical and electronics components in July 1988. It was incorporated on 22 April 1992 as a private limited company.In 1994, Serial System embarked aggressively beyond Singapore's shores to establish Serial System (Thailand), with Taiwan being included within the same year. By 1995, the Company was the appointed distributor for Texas Instruments in Taiwan and its locales. In recent years, it set up operations in Hong Kong and China.Serial has two core businesses, ie the semiconductors/components distribution business and the consumer appliances business.