The Company was incorporated in Singapore on 31 March 2011 under the name of Parkson Retail Asia Pte Ltd. The Company changed its name to Parkson Retail Asia Limited on 10 October 2011 in connection with its conversion to a public limited company. The Group is a Southeast Asia-based department store operator with stores (including a supermarket) across Malaysia, Vietnam and Indonesia under the brands 'Parkson' and 'Centro' for department stores and the 'Kem Chicks' brand for the supermarket. The Group positions itself to cater to consumers in the middle and upper-middle income segment in each of the Group’s markets. The Group customises the brand and product mix based on the specific requirements of the targeted customer segment for each store and its location.The Group’s main focus is on fashion and lifestyle products, categorised under 'fashion and apparel' and 'cosmetics and accessories'. The Group also sells products in the 'household, electrical goods and others' and 'groceries and perishables' categories.