The Company was first incorporated in Singapore on 10 April 2008 as a private limited company. On 13 April 2012, the company converted into a public company and changed its name to Maxi-Cash Financial Services Corporation Ltd. On 3 October 2022, the company changed its name to Aspial Lifestyle Limited, reflecting its expanded consumer lifestyle related businesses after the acquisition of Aspial-Lee Hwa Jewellery Singapore Pte Ltd and its subsidiaries. Today, Aspial Lifestyle is a pre-eminent consumer lifestyle group, housing the 3 renowned retail brands: Maxi-Cash, Lee Hwa Jewellery and Goldheart Jewelry. The Group operates a vast network of retail and pawnbroking stores across Singapore, Malaysia and Hong Kong.