The Company was incorporated in 1978 as S.H.M. Pte Ltd. It was the franchisee for Swensen’s and operated a chain of ice-cream parlours cum restaurants. It changed its name to Swensen’s of Singapore Pte Ltd the following year and was renamed Swens Singapore Pte Ltd in 1990.On 26 March 1992, the Company was converted into a public limited company and changed its name to Swens Asia-Pacific Ltd. On 17 November 1993, its name was changed to ABR Holdings Limited. ABR Holdings primarily manages, franchises and operates a portfolio of well-known food and beverage companies and brands, including Swensen's Yogen Fruz, Season, The Cocoa Trees and Europa, with outlets located both locally as well as regionally.In 2006, the Company acquired home-grown japanese style pizza delivery business Oishi Pizza. In the same year, ABR also took up a 50% stake in the master franchise of Gloria Jean's Coffees in Singapore. The Company also created a new Earle Swensen's, and the first outlet was opened at VivoCity in October. Beyond Singapore, the Group began to establish a distribution network for premium chocolates and confectionary in China.